1987 Grand Wagoneer Laura Ashley Special Edition

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Jennifer Satterfield Announces SEMA Vehicle Partnership with Laura Ashley USA

Jennifer Satterfield

Jennifer will unveil a unique project vehicle in collaboration with iconic fashion and home brand Laura Ashley USA at SEMA 2022, ahead of 70th Anniversary.

BRYAN, Texas, June 21, 2022 – Jennifer Satterfield, a Southern Hospitality and Lifestyle expert will unveil a classic 1987 Grand Wagoneer, reimagined as the Laura Ashley Special Edition that could have been, at the 2022 SEMA show in Las Vegas this November. The project, inspired by Laura Ashley’s signature fabrics and bold colors, is a study in nostalgia and will be part of the iconic British brand’s 70th Anniversary celebration in 2023.

Growing Up Texas
Photos Courtesy of Laura Ashley USA

“The Laura Ashley brand not only brings back a nostalgic time from my youth, but I identify with the roots of the brand and Laura Ashley’s journey as an entrepreneur. To be able to create something in collaboration with them in a dream come true” said Jennifer Satterfield.

The vehicle design was a collaborative effort of Jennifer and Michael Satterfield and the marketing team at Laura Ashley USA. As project director Michael Satterfield brings with him over 20 years of experience in the design and construction of award-winning custom and promotional vehicles.

“For anyone who grew up with Laura Ashley, the prints are often closely tied to a feeling. We love when people like Jennifer feel connected to the brand and are inspired to create and reimagine the Laura Ashley of their dreams,” said Penne Cairoli, President of Laura Ashley, Inc. (Americas). “We are excited to be celebrating Laura Ashley’s 70th anniversary with a renovated vintage Grand Wagoneer designed with our prints.”   

The vehicles restoration will be chronicled on JenniferSatterfield.com as well as in a YouTube series that will take viewers through the entire build process of this unique vehicle. The final reveal will happen in November at the 2022 SEMA show in Las Vegas, before the Wagoneer departs on tour to support the 70th Anniversary of Laura Ashely at several stops in the USA.

Jennifer Satterfield

About Jennifer Satterfield

Jennifer is the Founder and Editor of JenniferSatterfield.com, a southern lifestyle digital magazine, featuring hospitality, entertaining, and travel advice. Find inspiration for your next gathering or special occasion through Mrs. Satterfield’s colorful stories as she shares her passion for entertaining and connecting people. In addition to developing and creating content for JenniferSatterfield.com, Jennifer is a contributor to seven Brazos Valley and Texas based publications. The lifestyle articles range from how to start a home renovation project to the best travel destinations in Texas to wedding planning advice.

About Laura Ashley, Inc.

Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. Currently, Laura Ashley offers a complete range of lifestyle products, including women’s fashion and accessories and children’s apparel and home furnishings and accessories. For additional information, visit www.lauraashleyusa.com.

1 Comment

  1. Rebecca
    August 28, 2022 / 2:48 pm

    I am so excited to learn about this! I have loved these vehicles since the 80s and then to combine them with a Laura Ashley touch, so excited!

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